Retail marketing and branding : a definitive guide to...

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Retail marketing and branding : a definitive guide to maximizing ROI

Jesko Perrey, Dennis Spillecke

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Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.

The second edition of Retail Marketing and Branding includes the following updates:

* New and updated case examples

* Updated figures and examples throughout

* New interviewers with recent experiences

* Additional chapters

درجه (قاطیغوری(:

Business & Economics

کال:

2013

خپرونه:

2

خپرندویه اداره:

Wiley

ژبه:

english

صفحه:

374

ISBN 10:

1118489527

ISBN 13:

9781118489529

لړ (سلسله):

Perspectives on consumer industries & retail

فایل:

PDF, 4.90 MB

IPFS:

,

english, 2013

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ممکن تاسی علاقمند شی

Paul Stinson — Retail, Marketing, and Sales (Top Careers in Two Years)

小乘单译经 — 佛说进学经一卷

大乘单译经 — 佛说八大人觉经一卷

Margaret Bruce, Christopher Moore, Grete Birtwistle — International Retail Marketing: A Case Study Approach

Rosemary Varley — Retail Product Management Buying and Merchandising

Bertil Hulten, Niklas Broweus, Marcus van Dijk — Sensory Marketing

Helen Goworek, Peter McGoldrick. — Retail Marketing Management: Principles and Practice

David Walters, David White (auth.) — Retail Marketing Management

Luca Pellegrini, Srinivas K. Reddy — Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships

Rick Segel — Retail Business Kit For Dummies

ACNielsen — Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs

Keith Lincoln, Lars Thomassen — How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands

John Fernie, Christopher Moore, Suzanne Fernie — Principles of Retailing

Emmett Cox — Retail Analytics: The Secret Weapon (Wiley and SAS Business Series)

John A. Davis — Measuring marketing : 110+ key metrics every marketer needs

Niemeier, Stefan; Zocchi, Andrea; Catena, Marco — Reshaping retail: why technology is transforming the industry and how to win in the new consumer driven world

Dan Ramsey, Judy Ramsey — The everything guide to starting and running a retail store : all you need to get started and succeed in your own retail adventure

Downs, Daniel M.; Raz, Adi; Speights, David B — Essentials of modeling and analytics : retail risk management and asset protection

Patrick M. Dunne, Robert F. Lusch, James R. Carver — Retailing

C. Nieuwenhuizen, C. H. van Heerden — Contemporary Retail and Marketing Case Studies

Narendra Agrawal, Stephen A. Smith, (eds.) — Retail Supply Chain Management: Quantitative Models and Empirical Studies, 2nd

Morgan, Tony — Visual Merchandising, Third edition: Windows and in-store displays for retail

Dough Stephens — Reengineering Retail: The Future of Selling in a Post-Digital World

Steve Dennis — Remarkable Retail

Alexander Hubner — Retail Category Management Decision Support Systems for Assortment, Shelf Space, Inventory and Price Planning

Christoph Preuss (auth.) — Retail Marketing and Sales Performance: A Definitive Guide to Optimizing Service Quality and Sales Effectiveness

Riccardo Scandellari — La scimmia nel cassetto

Patrick M. Dunne, Robert F. Lusch — Retailing (6th edition)

Doug Stephens — Resurrecting Retail

Kiran Gange, John O’Connor — The Expert Guide to Retail Pricing: An Analytics-Based Approach to Maximise Margins

Doug Stephens — Reengineering Retail

Joachim Zentes & Dirk Morschett & Hanna Schramm-Klein — Strategic Retail Management

MADAAN K V S — Fundamentals of Retailing [Paperback] MADAAN K V S

Barry Berman — Competing in Tough Times: Business Lessons from L.L.Bean, Trader Joe's, Costco, and Other World-Class Retailers

Barry Berman — Lessons for competing in the tough world of retail

Fenech, Tino; Merrilees, Bill; Dennis, Dennis Charles E — E-retailing

C. Dennis, Merrilees, Fenech — e-Retailing

Neil Z Stern; Willard N Ander — Greentailing and other revolutions in retail : hot ideas that are grabbing customer's attention and raising profits

Stern, Neil Z — Greentailing and Other Revolutions in Retail

Willard N. Ander, Neil Z. Stern — Winning At Retail: Developing a Sustained Model for Retail Success

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